10 Ways to Improve Your Social Media Brand [INFOGRAPHIC]

Social Media ResolutionsWhile there are all kinds of strategies for maximizing your social media brand, this Infographic from Tailwind offers ten targeted ways to optimize your virtual presence. How many of these are you using?

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The Unfollow Algorithm

unfollowWhy Do People Unfollow Brands On The Top Social Networks? Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the “Top Marketing Professors on Twitter” in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly “getting it” when it comes to the best ways to use Twitter and  other forms of Social Media.

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School Ambassador of the Brand


Reposted from Fueling Education:

As educational leaders, the conversations about responsibility and student achievement come easily. There is also a deep understanding of the role strong relationships with students, staff and families play.

But there is more. At a broader level we should all actively work to build the brand of our school and district together precisely because of that whole “public accountability piece.” As a team, we are the best ambassadors of our work; we are the ones who can make it real and relevant for our community members.

Yet, that’s often forgotten at the classroom or building level. It becomes “something Central Office does” or the chore of an obligatory newsletter that’s “just one more thing we have to do.”The “news” therein is often a regurgitation of the calendar and not much more. So, let’s flip that. There are so many more opportunities to truly connect with parents and community members with tidbits that are relevant to them.

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