School Ambassador of the Brand

story

Reposted from Fueling Education:

As educational leaders, the conversations about responsibility and student achievement come easily. There is also a deep understanding of the role strong relationships with students, staff and families play.

But there is more. At a broader level we should all actively work to build the brand of our school and district together precisely because of that whole “public accountability piece.” As a team, we are the best ambassadors of our work; we are the ones who can make it real and relevant for our community members.

Yet, that’s often forgotten at the classroom or building level. It becomes “something Central Office does” or the chore of an obligatory newsletter that’s “just one more thing we have to do.”The “news” therein is often a regurgitation of the calendar and not much more. So, let’s flip that. There are so many more opportunities to truly connect with parents and community members with tidbits that are relevant to them.

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