Using Social Media in School Community Communications

Minnetonka

Reposted from Educational Leadership:

Traditionally, school communications have been all about managing the flow of information to the public and then framing the discussion about that information. Even technological advances like robo-calls and mass e-mails still constrained schools to push out information in one direction—say, to announce school closings or publish school test score results.

But in the age of new media, things have changed. Popular social media tools like YouTube, Facebook, Twitter, blogs, and webinars enable schools to maintain interactive dialogue with stakeholders. Today, the vision of school district communications is all about building relationships.

Minnetonka Public Schools, a central Minnesota district serving about 9,600 students in grades K–12, is demonstrating how to use social media thoughtfully and strategically to engage, inform, and interact with stakeholders. Minnetonka has built “a constantly evolving technology interface” to accommodate, embrace, and engage parents, teachers, students, business leaders, and all other segments of the community, according to Janet Swiecichowski, the district’s executive director of communications.

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School Ambassador of the Brand

story

Reposted from Fueling Education:

As educational leaders, the conversations about responsibility and student achievement come easily. There is also a deep understanding of the role strong relationships with students, staff and families play.

But there is more. At a broader level we should all actively work to build the brand of our school and district together precisely because of that whole “public accountability piece.” As a team, we are the best ambassadors of our work; we are the ones who can make it real and relevant for our community members.

Yet, that’s often forgotten at the classroom or building level. It becomes “something Central Office does” or the chore of an obligatory newsletter that’s “just one more thing we have to do.”The “news” therein is often a regurgitation of the calendar and not much more. So, let’s flip that. There are so many more opportunities to truly connect with parents and community members with tidbits that are relevant to them.

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