Video

The Filter Bubble: Invisible Algorithmic Editing of the Web [VIDEO 9:00]

What’s the difference between personalization of our Internet experience and manipulation of our access to different kinds of information? In this revealing TED Talk, Eli Pariser discusses how search engines and social networks tailor our access to web resources using relevance algorithms based on our unique, individual web histories. “What we’re seeing is more of a passing of the torch, from human gatekeepers to algorithmic ones…and the thing is that the algorithms don’t yet have the kind of embedded ethics that the editors did.” What we need, Pariser argues, is to make sure these algorithms don’t just filter for relevance…because we need to be made uncomfortable and be exposed to other points of view besides our own.