Why Content Curation Should be in Your Skillset

curation

Reposted from the Internet Time Blog:

Curation can boost your profit and help your people grow. It can save millions, reduce frustration, and boost the velocity of information in your organization. It starts in a gallery.

You expect the curator of an art gallery to know the collection and to:

  • search out the best items
  • select for the collection
  • authenticate and preserve items
  • add interpretation, descriptions, and meaning
  • publicize viewings

Curating these items — selecting, organizing, evaluating, and sharing them widely — multiplies an organization’s return on information many times over. It makes sense to recruit curators from within; the primary job prerequisite is a burning curiosity. Instead of satisfying art lovers, corporate curation saves enormous amounts of time, keeps teams on the same page, and equips everyone with the latest insights. In a minute I’ll give you the story of a company that saved over fifty million dollars with a low-budget curation program. And, as Clay Shirky has said: “Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.

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