Actualization Integrated Social Media Strategy as of January 1, 2015 [INFOGRAPHIC]

McKenzie_Klout_combinedIn creating a social media strategy for my blog, Actualization: Human Potential Project, I wanted to reach out to colleagues through multiple channels, both the established Facebook, Twitter, LinkedIn and Google+ as well as the emerging Pinterest, Instagram, and ASCD EDge. Content is pushed out through the established channels and archived in the emerging channels. Not all channels post the same content, and not all channels have been equally successful. The sum total for these efforts over the last eight months has fluctuated between a Klout score of 60 and 69, settling around 63 over the last three months. My blog, of curse, remains the original source for all my content, with the exception of Instagram which includes original photographs not posted elsewhere. I am very pleased with the success of this strategy thus far, and look forward to continuing to develop and fine tune its effectiveness in the year ahead!

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