Social Media, Rudolph and Oprah [VIDEO 2:03]

This quick video by FatAwesome suggests how the story of Rudolph the Red-Nosed Reindeer would be different today with real-time access to social media. Here, an elf records and shares a clip of Santa saying, “We can’t have any freaks on the sleigh team. That’s for damn sure,” and the resulting reaction online goes viral and spirals out of control. It serves as a humorous reflection on how much society has changed in fifty years, but also as an indictment of how mindlessly we can follow the chain reaction momentum of social media posts to their bizarre conclusion.

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