How Beacons Track Your Phone While You’re Shopping

beacon

Reposted from Business Insider:

Much has been written about the rise and rise of beacons, the tiny little devices placed inside stores and even phone boxes that transmit Bluetooth Low Energy signals in order to send ad messages to consumers’ mobile phones.

But to anyone who suddenly sees a message from a brand pop-up when they are looking at their mobiles inside that same brand’s store, it can be confusing as to how the store knows you’re in there.

We asked inMarket, a mobile marketing agency, exactly how much planning goes into a beacon campaign and how the technology works. They gave us a step-by-step insight into a holiday beacon campaign currently running for the agency’s client Sun Pacific.

Here’s BI Intelligence’s full beacon FAQ if you want to know more.

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