Reposted from McKinsey Insights:
In a little more than a generation, the Internet has grown from a nascent technology to a tool that is transforming how people, businesses, and governments communicate and engage. The Internet’s economic impact has been massive, making significant contributions to nations’ gross domestic product (GDP) and fueling new, innovative industries. It has also generated societal change by connecting individuals and communities, providing access to information and education, and promoting greater transparency.
However, not all countries have harnessed the Internet’s benefits to the same degree. In a new report, we examine the evolution of Internet adoption around the world, the factors that enable the development of a vibrant Internet ecosystem, and the barriers that are impeding more than 60 percent of the global population from getting online.
Going forward, sustained, inclusive Internet user growth will require a multipronged strategy—one that will depend on close collaboration among players across the ecosystem, including governments, policy makers, nongovernmental organizations, network operators, device manufacturers, content and service providers, and brands.