Reposted from Millennial Impact Research:
Throughout the first four years of the Millennial Impact Project, the following trends
emerged and evolved:
- Millennials engage with causes to help other people, not institutions.
- Millennials support issues rather than organizations.
- Millennials prefer to perform smaller actions before fully committing to a cause.
- Millennials are influenced by the decisions and behaviors of their peers.
- Millennials treat all their assets (time, money, network, etc.) as having equal value.
- Millennials need to experience an organization’s work without having to be on site.
For the next phase of the Millennial Impact Project, beginning with the 2014 Millennial Impact Report, the research will focus primarily on Millennials’ preferences in the workplace – how they engage with their company and what they look for in corporate cause work, with “cause work” meaning the programs and initiatives companies execute that help people and communities. Companies increasingly approach employee culture and corporate responsibility as important assets that inspire retention, productivity and a variety of other organizational benefits. As companies and nonprofits work together more and more employers include cause work in their values, research is needed to understand the next generation of employees, their attitudes and their preferences for company cause work.
The 2014 Millennial Impact Report report contains information collected via a survey, the first of three research components. Millennial employees from a variety of companies and industries across the United States completed the survey, allowing researchers to compile data and make inferences with the purpose of understanding how Millennials want to engage with their companies through cause work.