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Which Social Networks Should You Care About in 2014?

Which Social Networks Should You Care About in 2014?

“Social networks are the one place where people share the things they are most passionate about. Whether is is sharing an exciting piece of content or responding to something provocative, emotions drive behaviour online. Seeking to connect with their audience, I often see social marketers making decisions about content or conversation strategies, based around emotion rather than facts.

Successful strategies should be built upon interpreting accurate insight from your audience – and not from any assumptions or “gut feelings.” And the brands with the best understanding, will always have the most passionate and engaged audiences.”

-Jeremy Waite

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